Everything in world can be branded; sludge drifts, stone, river, monument, forest, city or country. Then why not the person? By self branding a person can get better recognisation, image, impression and value to help him in career or business. But he has to do consistent effort to package himself and do the required marketing.
Personal branding is a continuous process to maintain perception in minds and hearts of target audience. Film stars endorse only the brands associated with their image. Similarly TV news readers, builders, doctors, architects or lawyers are known for recall of a particular feature. Donald Trump used his name with his buildings and real estate. In India cricket and film celebrities use their image to enhance value of real estate.
Personal branding is self positioning of an individual to benefit him or his organization. Due to growth of internet, identity of an individual can be created online which may be true or false, as most viewers or readers may not know the real person. Celebrities, politicians, personal coaches, gym instructors, food bloggers, fashion critics use social media presence, likes, sharing, tagging, fan following to gain popularity and revenue. Best example of personal branding success is Narendra Modi and the worst, Rahul Gandhi.
Your brand is the way society or social media perceives you. In digital age personal branding is more important than ever before, as its authenticity can be verified by Google search. Name website helps. Every updated status, post, tweet, connections, school, college, alumni activities, colleagues, friends, employers, job position, everything contributes to your brand
Consistency of crafting and shaping supports the person. Like products or services, people too have USP. Skills, talents, attributes, strengths builds your brand in person, on paper (your profile) or online. This process develops your mark. Video CV can do it fast. Corporate then seek and pay you for your knowledge, reputation and expertise.
Personal branding can be described as the links to your value preposition, strong message by which your target audience differentiate and audits your value, personal attributes and passions. You should do your introspection to isolate and elevate yourself among your peers by clearly communication your specialty.
Personal branding therefore is ; a) clear communication of unique promises of the value you offer b) revolution of the method by which you manage your business or career c) identifying what makes you unique, relevant, compelling d) your capability in using your image to meet your goals. Benefits of personal branding are better resilience, wealth creation, self respect, control, power, differentiation, visibility, clarity.