Your brand name, logo

What’s so special about brand name?
Products are made in factory, brands are created in mind.
Definition of brand: A name, symbol, term, design (or their combinations) intended to signify the goods or services of one seller or group of sellers to differentiate them from those of competitors.
Founder of Revlon once asked his sales force what business they thought they were in. All replied ‘ selling cosmetics’. he said ‘ No, you’re in business of selling dreams’.
Shakespeare was wrong. A rose by any other name wouldn’t smell as sweet…..which is why the single most important decision in the marketing of perfume is, its name.
Brand logo is a vital element, visual representation of brand story. Brand slogan should explain overall value preposition, be short, concise, catchy. Brand tone symbolizes your communication with customers: professional, friendly or laid back.
A brand has certain value, creates significant relationship with customers based on their experiences. Customers buy brands they can associate with, which share their beliefs, aspirations.
Strong brand summarizes how well people remember your business, what customers are willing to pay for your products, what people say about the brand to others, whether consumers openly support or criticize your business, whether people trust doing business with you, employee’s morale and how they work, who will partner with you to invest in your business.
Build your brand, customers will come. Optimize it, more will come.

The business of branding

62% customers prefer to buy products from trusted brands than to shift to a new.

If you target to be the leader in your sector, be prepared to take on responsibility for your actions towards the customer. Your attitude will reflect on your leadership. 

businessman hand writing branding your business with crumpled re

Your brand is your biggest asset, do not let anybody destroy it. Embrace, protect it to instill confidence in the buyer. Creators are the leaders. Have courage in your convictions. Keep up your brand legacy. Your generations will be proud of you.

If you were your own customer, would you be inspired to do business with you? This is the most important question you must answer when you think about your brand and how to take it to the next level. It’s the way your customers perceive you, first and last moment of truth, soul of your business.

You started from scratch, want to make your business thriving, best in market. Overtime, with new staff, rapid changing technology, customer preferences, growing competition, your brand identity may go offtrack, lose its way, leading to loss of customer loyalty. Conducting Brand Audit is the most important thing you should do, in-depth market research with customers and in-house staff, UX testing, SEO audits and business strategy evaluation.

Clear Messaging: People should know what your brand is and how it can change their lives.

Brand Identity: Graphics, logo, font, size, layout, color, theme etc represent soul of the product. Design your brand manual.

Consistency: Marketing materials, social media voice should be consistent across all platforms.

Relevant Tagline: Should clearly denote brand’s core strengths.

Communication: Should force the buyer to choose your product over competition.

Assess how your brand performs on these parameters, improve one-by-one. Benefits are far reaching than the effort.

Learning how your brand is perceived by your prospects can guide you in creating your marketing, business growth plan.

Your brand is your success

Your integrity is your brand.
Are you ready to upgrade your business for future?
You must know how to get forward and create a strong, instantly recognizable brand.

A brand is way how your customers recognize your company, what your organization is known for. It is what you promise and also how you deliver, a tool to excel in business, to create customer loyalty, to stand out from the crowd, to get customers to remember you, to have staff well worked towards the same goal, to create value that motivates customers to pay premium price, to make it tougher for your competitors to copy you, to generate more positive word of mouth.

  • Be Unique – To be unique an organization should be a leader than a follower in the industry. Look and act differently from your competitors. Offer unique selling points that no one else offers.

  • Be engaging – Have a message that motivates action and then act upon that dialogue. Involve the things that are important to your customers. Create an interesting brand story.

  • Be consistent – Assure that all communicate with the unified voices. What you promise is delivered by your organization. A simple integrated idea is working in every individual and every process.

% to success:  Hardwork – 87, Education -78, Smart investing -72, Taking risk – 63, Frugality – 59, Being in right place at right time – 56,  Luck – 53, Running a business – 46, Adviser’s guidance – 35, Inheritance – 30, A strong brand – 100.