Advertising is important for the success of growing businesses.
Generally our conception about advertising is limited to the big banners we see on the roadsides, in the malls and the large scale advertisements in the electronic as well as print media. For the big business houses these are standard mode of advertising but for the smaller businessmen it is a no-no thing because of the higher budgets. One needs to understand that anything that will make sure that the customer gets to know about your product is a way of advertising.
There are many ways to advertise without putting out a lot of cash. Use these 13 tips to your advantage. Modify them and make them your own.
1. Distributing pamphlets
One of the cheapest ways to market your business if you don’t want to spend a lot in the start. Though you need really cheap investment for making pamphlets, making pamphlets at home is also possible. Design a flyer and post it everywhere you can. Bulletin boards, cars, doors, malls, exhibitions, local stores, place of public gathering and through newspapers as well.
2. Word of Mouth
When you personally tell people, it becomes a sort of assurance. Your friends, relatives and children even can help you spread the word of your business through this way. Word of mouth publicity is really effective when people are dealing with products and services they use commonly or something that s new.
3. Free Notices
Advertise with an offer like cash, gift cards, or some other prize. Even if a person is interested or not in the product or service you are dealing with, he/she will make sure they get their hands on the free part. Once they use it, they will surely come back for more.
4. Go Social about It
Truly one of the most effective advertising techniques, it is the latest one of all the advertising techniques people use today. Spread the news about your business on all forums and ask friends to share it on their pages. This way, you will be reaching out to thousands of people every single day.
Twitter and face book are the most effective tools - Create an account dedicated to advertising. Build up your followers list and post interesting things with self promotion.
YouTube – Create a YouTube channel dedicated to your business, website, or event.
5. Community involvement.
In addition to your website, build up a series of blogs that relate to and link to your website. Post on Forums – Read the terms of service. If there is no rule against putting your site in your forum signature, then go ahead.
6. Business Cards
Print business cards with your business name, email and website. Pass out your business cards everywhere you go.
7. Local website advertising
Buy ads through Google Ad sense or Facebook. Also, you can use techniques like cross promotions through all your network and link exchanges with friends who are already running their websites.
8. Trade show participation.
Trade shows can be worthwhile. You will improve your chances of success by making sure enough people from your target audience are expected to attend. Don’t hesitate to ask the trade show’s organizers to give you detailed statistics on the profile of the people that have attended past shows. Also follow up after the show.
9. Newspaper advertising
Newspaper classified ads are cheap and effective. Use a color background to make it stand out even more. Choose industry specific columns. Or, you can buy ads in the local college or neighborhood paper. Depending on your target audience, this may send you more targeted customers than normal print ads.
11. Direct Mail-Send a mass email to everyone in your address book. Explain briefly what the site/business/event is, and offer to help to anyone interested. Put your links in your email signature, Brand all your outgoing email with a tiny advertisement.
12. Be Easy to Contact: Every single brochure, box, email and all company literature should have full contact information including: website and email address, phone and fax numbers, and company address. It seems simple but is forgotten by most companies. Be everywhere. Remember repetition makes impact.
13. Vehicle advertising
Place a bumper sticker on your car with your company’s name or website address.
Now that you know all these cheap and effective advertising methods for small businesses, you can start advertising your business soon. Make sure that you advertise well even though you aren’t spending a lot. All the best.